Global Retrophilia Market TrendSights Analysis And Industry Forecast
"The
Latest Research Report TrendSights Analysis: Retrophilia - A longing
for the past as an antidote to the present and future provides
information on pricing, market analysis, shares, forecast, and
company profiles for key industry participants. -
MarketResearchReports.biz"
"TrendSights Analysis:
Retrophilia", explores how FMCG brands can rejuvenate the past
to appeal to curious and sentimental consumers.
Retrophilia reflects a love of
things from the past, both from nostalgic consumers, and those who
did not necessarily experience them the first time around but are
curious. It reflects a desire to remember - or discover - a time when
life was simpler, and the seemingly abundant concerns and problems
plaguing modern society were - at least in the haze of hindsight -
less severe.
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Scope
- Globally, six in 10 consumers
find food products that remind them of their childhood appealing.
- More than half of consumers
believe grocery products from the past are better than new ones
- Familiarity and
trustworthiness is a key purchase driver across FMCG, especially in
personal care, with older, established brands well-placed to
capitalize on the trend.
Reasons to buy
- Gain insight into the
different routes through which brands can stimulate consumer demand
by reviving, renewing, and reimagining the past.
- Understand what motivates
consumers to try retro products.
- Compare the relevance of
Retrophilia in each industry across the FMCG space, and learn what
the key opportunities are.
- Identify the innovation
implications of Retrophilia for your sector.
Table of Contents
Executive Summary
Trend Snapshot
What is Retrophilia?
Why is Retrophilia important?
Who is driving Retrophilia
How can Retrophilia be
capitalized on?
What next in Retrophilia?
Appendix
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