The Global Lingerie Market - Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024
Global
Lingerie Market: Overview
Lingerie
market has occupied a significant position in the apparel industry in
recent years as it not only serves its functional benefits but also
is considered as an basic necessity to every woman. The global
lingerie market has been bifurcated on the basis of product types
into bras, knickers and panties, lounge wear, shape wear and others
which includes baby doll, corsets, chemises and chemisoles among
others. Bra as an essential necessity and also a fashion accessory to
every women and it has captured the largest market share in 2015.
Knickers and panties also occupied a significant position in the same
year, thus contributing significantly to the overall market size of
the lingerie industry. The market is further segmented on the basis
of distribution channel into online stores and storefront. Online
stores captured the largest market in 2015 due to high penetration of
internet services and rapid advancements in the field of technology,
thus creating a strong platform for the manufacturers of lingerie
Further, the e-commerce giants are engaged in strong promotional
activities due to which they provide with continuous discount options
and various other offers which attract both consumers and
manufacturers to avail this platform.
Global
Lingerie Market: Drivers and Trends
Females
in the developing countries are experiencing latest trends towards
carrying themselves in public. They are changing their outlook
towards accepting innerwear as a casual affair and take time to
choose and make a purchase. The outerwear of women has undergone a
dramatic change and due to this women prefer selecting inner wear,
especially bras that can match with their attire. They try to
purchase lingerie depending on the occasion or event, such as there
are special sport wear bras for gymnasium purpose. It can be
demonstrated from the product differentiation brought by the lingerie
manufacturers over online and retail stores. Thus this is a key
factor complementing the growth of the global lingerie market.
Lingerie has witnessed a rapid acceptance in the fashion industry.
Women from all backgrounds want to try out the latest trends in the
inner wear segment. Most of the large brands have exclusive stores in
shopping malls or independent stores. In developing countries like
India and China, brands like Jockey try to reach out to customers
through small roadside innerwear shops. Additionally, lingerie is
available at stores as well as online. Brands like Victoria Secret
have country specific websites for easier transactions and shipment.
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Global
Lingerie Market: Restraints
However,
the lingerie wear maintains high cost for advertisement and other
marketing promotions. This is due to the cost of celebrities or
models that are hired for being featured in the photo shoots.
Moreover, the destination or location cost of the photo shoot depends
and therefore larger brands do not compromise in keeping high cost
for their lingerie wear. Therefore, this factor is majorly hindering
the growth of the market and the impact of the same is likely to
reduce by the end of the forecast period.
Global
Lingerie Market: Opportunities
Moreover,
the global lingerie market is experiencing moderate growth in the
apparel segment as nowadays individuals are more inclined towards
branded items, most of which are usually priced on the higher end.
People from all backgrounds and income group want to avail a
comfortable and lasting inner wear that can be fashionable as well as
skin-friendly. There are many local brands or companies that
manufacture cheap quality products to cater to the wide population in
the under developed or developing countries. Mergers and acquisitions
are a strategic way of entering the market and understanding the
current needs and preferences of the population. Through this, the
large companies will benefit in capturing the market and at the same
time, will enable the small companies to fight for a better position
in the market.
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Global
Lingerie Market: Regional Outlook
Moreover,
in this report the study provides different countries included in
different regions such as North America, Europe, Asia Pacific, Latin
America and Middle East and Africa. North America includes U.S. and
Rest of North America. Europe includes U.K., Germany, France, Russia,
Italy and Rest of Europe. Asia Pacific includes countries such as
India, China, Japan and Rest of Asia Pacific. In addition, Middle
East and Africa includes country such as UAE, South Africa and Rest
of Middle East and Africa. Latin America comprise of countries such
as Brazil and Rest of Latin America
Asia
Pacific is anticipated to witness the fastest growth during the
forecast period. Transition in the lifestyle of the consumers which
is backed by rapid urbanization and increasing purchasing power is a
major factor behind the high growth of this market in Asia Pacific.
Further, consumer exposure to the same by way of advertisements
through televisions, and print media among others is another key
factor responsible for the growth of the Lingerie Market in this
region.
Key
Players Mentioned in this Report:
Some
of the major key players operating in the global lingerie market are,
Jockey International Inc. (Kenosha, Wisconsin, U.S.), Hanes (North
Carolina U.S.), Groupe Chantelle (Cachan, France), LVMH (Boise U.S.),
L Brands Inc. (Columbus, Ohio), MAS Holdings Limited (Colombo, Sri
Lanka), Ann Summers (London, U.K.), Marks and Spencer (London U.K.),
PV H Corporation (New York, U.S.) among others.
The
report analyzes the factors that are driving and restraining the
growth of the lingerie market. This report will help manufacturers,
distributors and suppliers to understand the present and future
trends in this market and formulate strategies accordingly.
The
global lingerie market can be segmented as follows:-
Global
Lingerie Market, by Type
Bra
Knickers and Panties
Lounge wear
Shape wear
Others
Global
Lingerie Market, by Distribution Channel
Online Stores
Store Front
Global
Lingerie Market, by Geography
North America
U.S.
Rest of North America
Europe
U.K.
Germany
France
Italy
Rest of Europe
Asia Pacific
China
Japan
India
Rest of Asia Pacific
Latin America
Brazil
Rest of Latin America
Middle East and Africa
UAE
South Africa
Rest of Middle East & Africa
Table
of Content
Chapter
1 Preface
1.1
Research Scope
1.2
Market Segmentation
1.3
Research Objectives
1.4
Key Questions Answered
Chapter
2 Assumptions and Research Methodology
2.1
Report Assumptions
2.2
Acronyms Used
2.3
Research Methodology
Chapter
3 Executive Summary
Global
Lingerie Market Snapshot
Chapter
4 Global Lingerie Market, 2016-2024-Industry Overview
4.1
Key Trends Analysis
4.2
Drivers and Restraints Snapshot Analysis
4.3
Market Drivers
4.4
Market Restraints
4.5
Market Opportunities
4.6
Market Attractiveness
4.7
Lingerie Market: Market Share Analysis, by Company, 2015 (%)
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