Licensed Sports Merchandise Market Reseach, Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024
Global
Licensed Sports Merchandise Market: Scope and Methodology
Demand
for licensed sports merchandise is expected to be driven by rising
demand for sporting goods, increasing popularity of sports leagues,
accelerating sports markets in North America, and economic
development. Consumer trends for licensed sports products vary from
region to region. Sports apparel is the leading segment in North
America and Europe. In the past few years, the U.S. licensed sports
merchandise market witnessed a moderate growth that is majorly driven
by increasing popularity of leagues such as Major League Baseball
(MLB), National Football League (NFL), and the National Basketball
Association (NBA). The non apparel segment such as videogames or
software is expected to witness great growth potential among sports
lovers in the coming years. Moreover, licensed sports merchandise is
driven by the popularity of university and college level sports
teams.
Global
Licensed Sports Merchandise Market: Segmentation
In
this report, the global licensed sports merchandise market is divided
into three segments: (i) category (ii) distribution channel and (iii)
geography. Based on category type, the licensed sports merchandise
market is bifurcated into sports apparel, sports footwear (outdoor),
sports accessories and toys and videogames or software, domestic and
house wares among others. Others licensed sports merchandise type
includes souvenirs, gifts or novelties, consumer electronics, food
and beverage etc. Increasing popularity of sporting leagues and their
increasing fan base is creating a positive impact on the demand for
licensed sports products across all age groups.
The
market is primarily dominated by strong demand for licensed sports
apparel among sports fans. Video games or software are expected to
grow at a faster rate as compared to sporting toys and accessories.
On the basis of distribution channel type, the licensed sports
merchandise market is segmented into e-commerce or online stores and
offline stores. Offline stores are further segmented into
departmental stores, specialty stores and others. Others offline
stores segment includes mass stores, supermarket and discount stores
among others. Among all these distribution channel type for licensed
sports goods, the offline stores sector is ideal choice for sports
lovers who are looking for licensed sports goods.
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Global
Licensed Sports Merchandise Market: Geographical and Competitive
Dynamics
Based
on geography, the global licensed sports merchandise market is
segmented into North America, Europe, Asia Pacific, Middle East and
Africa (MEA) and Latin America. In 2015, North America held the
largest share of the licensed sports merchandise market followed by
Europe, Asia pacific, Latin America and Middle East and Africa (MEA).
Asia Pacific is the fastest growing market at present and is expected
to be the fastest growing region during the next eight years as well.
However, North America is expected to maintain its leading position
during the forecast period.
The
increase in growth rate of the licensed sports merchandise market is
a result of increased in adoration of leagues, their teams, and
favorite players across various age groups. The market is dominated
by strong demand for licensed sports apparel due to deals between
major licensors and licensees. Moreover, innovative new products with
sophisticated designs and digital technology are expected to
stimulate interest and demand for sports goods and gadgets in North
America during the forecast period.
Apart
from this, changing consumer lifestyle coupled with extensive
marketing strategies adopted by licensed sports products
manufacturing companies is slated to fuel the market for licensed
sports products in this region over the forecast period. Latin
America is expected to witness the second fastest growth in the
licensed sports merchandise market, driven by the booming retail
sector, increasing disposable income, and growing expenditure pattern
on licensed sports goods in the region. Brazil accounted the largest
market share for licensed sports merchandise market in the Latin
America.
The
report also provides the company market share analysis of key players
operating in the licensed sports merchandise industry. Some of the
key players in this market include VF Corporation, Adidas - Reebok,
Nike Inc., G-III Apparel, Dick's Sporting Goods, Jarden Corporation,
Under Armour, Knight Apparels, New Era Cap and Great American
Products among others.
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The
scope of the study presents a comprehensive evaluation of the
stakeholder strategies and winning imperatives for them by segmenting
the global licensed sports merchandise market as below:
Global Licensed Sports Merchandise
Market, Product Analysis
Sports Apparel
Sports Footwear
Sports Accessories and toys
Video games or software
Domestic and Housewares
Others
Global
Licensed Sports Merchandise Market, Distribution Channel Analysis
E-Commerce or online stores
Offline Stores
Department Stores
Specialty Stores
Others
In
addition the report provides cross-sectional analysis of all the
above segments with respect to the following geographical markets:
Global
Licensed Sports Merchandise Market, by geography
North America
U.S.
Rest of North America
Europe
Germany
Italy
U.K.
France
Rest of Europe
Asia-Pacific
China
India
Italy
Rest of Asia Pacific
Middle East and Africa
UAE
South Africa
Rest of MEA
Latin America
Brazil
Rest of Latin America
Table
of Content
Chapter
1 Global Licensed Sports Merchandise Market : Preface
1.1
Market Definition
1.2
Market Segmentation
1.3
Research Scope
1.4
Key Research Objectives
1.5
Research Highlights
Chapter
2 Global Licensed Sports Merchandise Market: Assumptions and Research
Methodology
2.1
Assumptions
2.2
Research Methodology
Chapter
3 Global Licensed Sports Merchandise Market: Executive Summary, 2016
– 2024
3.1
Global licensed sports merchandise market revenue, 2015-2024 (US$
Billion)
3.2
Market snapshot
Chapter
4 Global Licensed Sports Merchandise Market: Market Overview,
2016-2024
4.1
Introduction
4.2
Key trends analysis
4.3
Market dynamics : Market Drivers & Restraints
4.3.1
Global licensed sports merchandise market – drivers
4.3.2
Global licensed sports merchandise market – restraints
4.3.3
Global licensed sports merchandise market - opportunities
4.4
Distribution channel for global licensed sports merchandise market
4.5
Competitive strategies adopted by leading players
4.6
Big Contracts Between Clubs and Kit Manufacturer
Chapter
5 Global Licensed Sports Merchandise Market : By Category Type, 2015
– 2024 (US$ Billion)
5.1
By Category Type: Overview
5.1.1
Global licensed sports merchandise market revenue share, by category,
2015-2024 (%)
5.2
Global licensed sports apparel merchandise market, 2015-2024: revenue
forecast
5.3
Global licensed sports footwear merchandise market, 2015-2024:
revenue forecast
5.4
Global licensed sports accessories and toys merchandise market,
2015-2024: revenue forecast
5.5
Global licensed video games or software merchandise market,
2015-2024: revenue forecast
5.6
Global licensed domestic and house wares merchandise market,
2015-2024: revenue forecast
5.7
Global others licensed sports merchandise market, 2015-2024: revenue
forecast ingredients, 2015-2024: revenue forecast
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