Free-to-air (FTA) Service Market - Europe East & Africa Industry Analysis, Size, Segments, Share, Growth, Trends, Forecast 2016 - 2024
EMEA
Free-to-air Service Market: Overview
Free-to-air
service refers to audio and audio-visual content broadcasted free of
cost to radio sets and television sets. This implies that the
unencrypted form of the content delivered does not involve the levy
of any subscription fees. Such content can also be consumed through
mobiles, laptops, desktops, and tablets. Audio content is transmitted
with the help of radio waves, whereas audio-visual content is
submitted through satellites, cable and the internet. Additionally,
in the case of mobile TVs, special transmission formats are used, if
not regular broadcast methods. In the case of delivery of
audio-visual content through the internet, the option of downloading
and storing programs may be utilized for later viewing purposes.
Rising number of FTA channels and the increasing use of smartphones
for TV viewing purposes in the EMEA region are some of the major
factors driving market growth in the region.
EMEA
Free-to-air Service Market: Drivers and Restraints
An
increasing portion of the population in the EMEA region are adopting
internet protocol television (IPTV) services. IPTVs refers to content
delivery on TV sets through a high-speed internet connection.
Majorly, IPTV services are provided free-to-air and consumers may
have to pay for data consumed and hence this is resulting in the
growth of FTA services across the region. Furthermore, the
introduction of new FTA channels across the EMEA regions are further
bolstering ad revenues for the sector. Additionally, digitization of
broadcasting signals is also bolstering market growth. However, it is
also leading to piracy which might hinder future market growth.
Nonetheless, analytics based advertising is expected to present
growth opportunities during the forecast period and lead to an
increase in advertising revenues owing to targeted advertising.
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EMEA
Free-to-air Service Market: Research Methodologies
This
research report provides an in-depth analysis of the Europe and
Middle East & Africa FTA market based on device and geography.
Furthermore, the report provides complete insights into different
device types such as satellite TV, cable TV, mobile TV, and radio.
The report analyzes each of these segments for the various
geographies considered under the scope of the study.
Based
on geographical regions, the report segments the EMEA FTA market into
Europe and Middle East & Africa (MEA, which are analyzed in terms
of revenue generation. Europe is divided into the U.K., Germany,
France, and Rest of Europe while MEA is further segmented into South
Africa, Nigeria, Saudi Arabia, U.A.E., and Rest of MEA.
The
report also provides an analysis of the factors that drive and
restrain the growth of the EMEA FTA market. It discusses the
prevailing market trends, prospective growth opportunities, and major
strategies increasing the popularity of the EMEA FTA market. It
provides market estimates and forecasts for all the segments in terms
of revenue. Also provided in the report is the market share of key
players and their revenue analysis in the EMEA FTA market. The report
also provides company developments, company analysis and strategic
paths of leading companies in the EMEA FTA market.
Major
business strategies adopted by key players, their SWOT analysis, and
competition matrix have also been identified in the research report.
The key market players profiled in this study include British
Broadcasting Corporation, BT Group Plc, Deutsche Telekom AG, ITV Plc,
ProSiebenSat.1 Media SE, RTL Group, Sky Plc, and Rai Pubblicità .
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EMEA
Free-to-air (FTA) Market
By
Device
Satellite Television
Cable Television
Mobile TV
Radio
By
Geography
Europe
U.K.
Germany
France
Rest of Europe
Middle East & Africa
UAE
Saudi Arabia
South Africa
Nigeria
Rest of MEA
Table
of Content
1.Preface
1.1.Market
Definition and Scope
1.2.Market
Segmentation
1.3.Key
Research Objectives
1.4.Research
Highlights
2.Assumptions
and Research Methodology
3.Executive
Summary : Europe and ME Free-to-air Market
4.Market
Overview
4.1.Introduction
4.2.Key
Market Indicators
4.3.Market
Dynamics
4.3.1.Introduction
4.3.2.Key
Market Indicators
4.3.3.Market
Dynamics
4.4.Global
Key Trends
4.5.Market
Outlook
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